How to Increase Website Conversions: The Two Biggest Factors to Fix First

May 8

What Does "Converting" Actually Mean?

You’ve probably seen the phrase "high-converting website" thrown around a lot when looking for a web designer. But what does that actually mean—and why does it matter so much?

When we talk about conversions, we’re simply referring to your website’s ability to get a visitor to take action. Whether signing up for your freebie, booking a discovery call, purchasing a product, or inquiring about your services—that action is the conversion.

Without conversions, your website becomes just a digital brochure. A placeholder. But when it converts, it becomes a powerful tool that drives connection, growth, and revenue.

What Is a Website Conversion?

A conversion is any time a website visitor goes from passive to engaged. From curious to committed. From stranger to subscriber, buyer, or client.

It’s what turns someone from a viewer into someone invested in what you offer. And it's one of the clearest signs your website is doing its job.

How to Increase Website Conversions

Most websites aren’t converting because they’re missing two foundational elements: strong copy and strategic design.

1. Improve Your Website Copywriting

Copy is the voice of your website. It should speak directly to your ideal client and clearly communicate:

Who you help
What you do
Why it matters
What they should do next

If your message is vague or overwhelming, people leave. If they don't understand what to do, they won't take action. Clear over clever.

2. Make Your Website Design More Strategic

Design isn’t just about looking good. It’s about guiding people through an intentional journey.

Strategic design includes:

Thoughtful layout and visual hierarchy
Easy-to-find calls to action
Intuitive navigation
Brand-aligned color and typography choices

When your design and copy work together, visitors are more likely to stay, engage, and convert.

Other Factors That Impact Website Conversions

While copy and design are foundational, a few other issues can hold your site back:

Slow loading speed: If it takes too long to load, people will bounce.
Lack of mobile optimization: A huge portion of traffic is mobile—if your site isn't responsive, it’s losing users.
Missing or weak CTAs: Your audience needs clear direction. Every page should have one job.
Poor user experience: Confusing layouts, too much text, or broken links make people lose trust fast.

What to Do If Your Website Isn’t Converting

If your website is live but quiet, it’s likely the copy, the design—or both. The good news? You don’t have to guess.

Here’s what you can do next:

Grab the Free Guide: "5 Reasons Your Website Isn’t Converting (and How to Fix Them Fast)" gives you immediate clarity on the most common issues.
Get a Website Boost Audit: I’ll review your site and give you a clear list of what’s working, what’s not, and what to fix first.
Explore the 2-Week Website Experience: If you're ready for a complete reset, I offer a done-for-you site with custom design, clear messaging, and a 2-week turnaround.

Your work deserves a website that reflects your value and helps you grow. Let’s make it happen.

Download the Free Guide | Schedule a Website Audit | Explore Custom Websites